Stereo Society loops
collaborating with the music label Stereo Society to create video loops for an upcoming music festival. Building on the label’s existing graphic language, we designed new visual elements and, for the first time in the label’s history, brought them to life through animation. The result was a dynamic set of visuals that seamlessly complemented Stereo Society’s distinctive aesthetic while adding motion and energy to their brand experience.
Domain
Motion Design
Tools
After Effect
Illustrator
Team Project with Daniel Haggag
Journy Loop
The Journey Loop captures the label’s vision of “art from Earth”, blending terrestrial and celestial concepts to create a psychological, trance-inspired experience. It merges existing brand elements with a newly designed character, the camel, to guide the viewer through an immersive journey that connects Earth and the astral.
Camera Loop
The Camera Loop emphasizes fluid motion, seamless transitions, and psychological impact, reflecting the label’s focus on trance music. It plays with camera movements and rhythm to transform elements of the label, creating a hypnotic, immersive experience
Mini Loops
We also created mini loops derived from the longer animations to be used as transitional elements. These shorter loops add playfulness and rhythm between segments, enhancing the overall immersive and dynamic experience of the visuals.
Team Project
With Daniel Haggag
Tools
After effects
Illustrator
Procreate
Domain
Motion Design
Stereo Society loops
collaborating with the music label Stereo Society to create video loops for an upcoming music festival. Building on the label’s existing graphic language, we designed new visual elements and, for the first time in the label’s history, brought them to life through animation. The result was a dynamic set of visuals that seamlessly complemented Stereo Society’s distinctive aesthetic while adding motion and energy to their brand experience.
Sketches
Sketches